#1 🐕

DogConnectors strategy for our clients.

• Created Infrastructure of 185 trained and vetted Pet Creators to film ad content for our clients. Demographic 21-65 yrs old. Male and Female. They go through an 8 week training process.
• $10m Power word database to strike a chord with pet parents to buy.
• Hired Ex Growth Strategist from $100m+/yr DTC pet brand.
• Digital products our clients can upsell to pet parents to increase net profit.
• Acquired a ruthlessly effective email marketing agency to add profitably revenue for pet brands.
• Built a proven pet brand specific upsell funnel that helps you sell more of your product.
• DogConnectors team members get weekly coaching calls with Subject Matter Experts (SMEs) who are top 1% ecommerce leaders.
• Built Business Health Calculator that gives full clarity when to scale based on pet brands profit goals.

#2 🐕

Important levers to force growth on your pet brand in 2024.

Increase Price - It is much easier to grow a pet brand when your COGS are 40% instead of 60%. Increasing your price on the product is sometimes a requirement on DTC.

A 'Perfect Pet Brand'

- 25% Cost of Goods Sold
- 25% Operating Expense
- 25% Ad Spend
- 25% Profit

Alternatively, you can lower your COGS by negotiating with your suppliers or you need to upsell a backend product to increase your profit on the same traffic.

Get Paid Faster - Create long form content or ad videos that can turn a complete stranger into a customer. It will shorten the sales cycle.

Increase Conversion Rate - Use a proven framework. VSLs, Listicles, Dial in your message. Have a grand slam offer.

#3 🐕

I love long form content.